Do you want more clients?
Is marketing more of an obstacle
than an effective strategy?

Marketing your services need not be a huge hassle.

Truth be told, generating more clients is not nearly as complicated and confusing as most people believe.  They key is to ignore most of the information widely distributed by product marketers. 

And while you're at it, you can disregard most of the self-promotional hype of marketing gurus.

Uncomplicating How to Generate More Clients

Larry Easto's The Beginner's Guide to Marketing Services is based on the best marketing practices of a wide range of self-employed service providers. 

Taking a back-to-basics approach, it will help you learn the critical elements of the key strategies of marketing services … in about as much time as your daily coffee breaks!


The Beginner's Guide

to Marketing Services

  will help you kick-start

your sustainable flow

of more clients & new business.

Generate More Referrals

If you want more more clients...and what self-employed individual doesn't?...referrals are the best strategy.

Whether you need your first new clients or more more clients, this will help you learn what you need to know about generating referrals for the lifetime of your business.

It's not enough to know who to ask for referrals. It is also essential that we know how to ask for referrals. The key is to ask for referrals in such a way that we do not appear desperate, begging for new business. 

This book will help you develop the right system for soliciting referrals easily and continuously. With this systematization, you can ensure that every referral opportunity is identified and pursued.

Find and Act Upon New Referral Opportunities

Like networking opportunities, referral opportunities can and do arise spontaneously. 

We really don't know where our next individual or series of referrals will come from.  

Unfortunately in our overly busy world, we tend to be so preoccupied with other concerns that we usually miss referral opportunities when they do arise.  

By reading this book just once, you will have increased your awareness and ability to generate more referrals.  In developing, implementing, then applying your referral system, you will dramatically enhance this awareness and ability.

More Effective Personal Networking

Whether you are introverted or extroverted, you can find networking techniques that will work for you.In addition to learning … or improving … how to generate more referrals, you will also learn how to expand your personal network to generate even more referrals.  

In developing your personal network, consider as broad a range of people as possible. 

Remember that to help you, your contacts need not be marketing experts, nor must they be knowledgeable about the professional service that you provide. 

This book will do more than help you identify potentially referral sources. It will help you develop your own marketing support network.With the help and support of this network you can continue to generate more new business than you could even imagine doing it alone.  

You have been struggling with marketing on your own for long enough. Isn't it time that you had the support of your own marketing support network?

Building On Your Base

Once your referral system and supportive network generate more clients, it's time to start building on what you have created. 

Sooner or later, you will exhaust the number of potentially helpful people with whom you can connect through personal contact or referral. Eventually, you must initiate contact with strangers--individuals whom neither you, nor your contacts, know personally.  

This book will help you learn to connect with strangers as easily as you do with your own network contacts. 

Even if you are uncomfortable connecting and interacting with strangers, you can overcome the obstacles that prevent you from connecting with potentially helpful people.

Enjoy Great Benefits From Keeping In Touch

In a quickly changing market, it is important to monitor clients' shifting needs and wants as well as how the competition is responding to these changes.  

By keeping in touch with clients and contacts, you can keep abreast of the latest trends and developments that influence clients.  This market knowledge will allow to anticipate the services that clients will need and want.  

As a result you can stand out from the competition, well positioned to help clients when they recognize they need help. 

And by keeping in touch with your clients, they will remember you when they are ready to purchase the services that you offer.  

What a great marketing asset: current and past clients who appreciate how you can help them and accordingly predisposed to do business with you again.

Great Value + Low Cost + Guaranteed Satisfaction

The combination of three features makes this book unlike any other book … marketing or otherwise ... you may have read. 

This book is a compilation of four smaller ebooks, recently published in the 15-MINUTE MARKETING series:

  •        1.  How To Generate More Referrals
  •        2.  Developing Your Personal Network
  •        3.  Connecting With Helpful Strangers
  •        4.  Keeping Touch Effectively

Each addresses a key strategy for marketing services. Starting with generating more referrals, which is the absolute best source of more clients, each builds upon the content of the preceding ebook. 

As a result, by the time readers will have through the four ebooks in sequence ... and by extension this consolidated version, they will be positioned to enjoy a continuous, sustainable flow of new referral clients. 

Second, each of smaller ebooks, whether on its own or as a component of this compilation, is more than just a collection of paragraphs and texts blocks. Every smaller book guides and supports the reader through a 21-day implementation process.  

This process will ensure effective application of the relevant strategy, which of course will generate the best results possible  

Why 21 days?  

Experts tell us that it takes 21 days to learn new skills. This means that after following each 21-day implementation process, you will have effectively learned the skills necessary to make the most of each marketing strategy. 

The purpose of the 15-MINUTE MARKETING series is to help service-providers generate new business in about as much time as their daily breaks.  In other words, implementing each strategy will take about as much time as 21 days worth of daily coffee breaks.  

Finally, the implementation process also serves as a coaching blueprint. As your marketing coach, you will have the ideal person for your business; the individual who knows more about your business than anyone else on earth.

That person is you. Who better to apply the best marketing strategies to the distinctiveness of your business?

Low Cost

Your investment THE BEGINNER'S GUIDE TO MARKETING SERVICES is less than a couple of Starbucks specialty coffees: $9.97. 

By way of comparison, the total cost of purchasing all four books individually is $15.88. 

Once you have generated your first new client, you will recovered your investment in this book several times over.

Guaranteed Satisfaction

Given that implementing each strategy will take 21 days, working through this book from start to finish will require 84 days, broken into daily sessions about as long as coffee breaks. 

What outcomes can be reasonably expected from this time, effort (and per diem financial expenditure of $0.12)?

  •       1.  at least one new marketing insight that can be applied to generate more new business
          2.  reduced marketing confusion, anxiety and stress
          3.  improved confidence in your ability to market your services.

Notwithstanding the potential of this book to help service-providers generate more clients … things happen.  

Put THE BEGINNER'S GUIDE TO MARKETING SERVICES to the test! Use it for up to 90 days, risk-free. 

If for any reason you are not completely satisfied, you can request a full refund. 

Just email your request for a refund to take advantage of our 90-Day Money-Back Guarantee.

It's Now Your Turn  To Get More Clients

The total cost of learning these 4 key marketing strategies is less than a couple of Starbucks specialty coffees: $9.97 

But unlike the coffee, the strategies will continue to generate more clients for the lifetime of your business.   

Buy your copy now.

Start planning how you will generate more more clients while you enjoy your next cup of coffee.

To download your copy of THE BEGINNER'S GUIDE TO MARKETING SERVICES

complete the order form below. You will then be taken to a secure server to complete the order. 

Once the order has been completed, you will receive an email with a download link to your book. 

Then you can start working on generating more of the new business you need want  ... and deserve!

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Try Out This Book

Use it for up to 90 days, risk-free.  If for any reason you are not completely satisfied, you can request a full refund. 

Just email your request for a refund to take advantage of our 90-Day Money-Back Guarantee.

Secure Payment

All orders are through a very secure network.  

Your credit card information is never stored in any way.  We respect your privacy.

Sometimes Less Is More

As is the case with virtually all information, the sheer volume of marketing information can be overwhelming.  

If you only want a little bit of information about a specific issue, it can be a huge challenge knowing where to start. It's kind of like when you're only a little hungry and when you look for something to eat, you are faced with an elegant banquet table overloaded with gourmet foods. 

As appealing as the feast may be, all you really want and need is a coffee break or light smack.  If you are not ready for the low-fat, high-value 4-course marketing meal as found in THE BEGINNER'S GUIDE TO MARKETING SERVICES, a lighter marketing book might be just right for you. 

Perhaps you only want to learn about a single strategy such as generating more referrals. 

Or maybe you want to make the switch from chasing leads to attracting ideal clients.  

You can opt for a lighter snack instead of a four-course meal. Just click the Book List button and you will be taken to a list of shorter books that will help you with a specific issue. 

This list of books is a work in progress. New books will be added monthly.  If noting speaks to your specific issue, check back next month: there might be something there to help you.

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