As consumers of services, we want to ensure that we receive the promised benefits.
We are reluctant to pay in advance, if we are not confident that we will receive the benefits we expect.
On the other hand, as service-providers we want to be paid for our work, regardless of what clients do or don't do as a result of our work.
As a result, we tend to request prepayment of all or part of our fee.
As useful as prepayment may be for service-providers, it can result in clients assuming all the risk.
If it turns out that the services are not what the client expected, unlike tangible products, services cannot be undone and returned for a full refund.
By way of reversing the risk, I guarantee that at the end of your Laser Coaching session, you will have at least one action step to address your critical marketing issue.
If not, you will receive a full refund.