Step 1: Identifying and supplying your product or service (also known as branding)
Personal branding allows you to enhance your marketing message so that you and your service stands above the crowd.
Your brand position shapes how potential clients identify your distinctiveness and recognize how you can help them.
Your brand position shapes how potential clients identify your distinctiveness and recognize how you can help them.
What makes us unique as individuals?
It is the combination of physical, emotional, and intellectual attributes that contributes to how we think and act.
Four main factors contribute to your distinctiveness:
                1. Your personal image
                2. Your personality
                3. Your core competencies
                4. Your uniqueness

This FREE e-Book will help you identify these personal factors so that you can build your personal brand upon them.

Step 2: Identifying your niche market — your ideal clients
Ideal Clients 101  is a short, online course consisting of 3 video lessons. 
Each lesson includes appropriate workbook-type exercises to help you customize and effectively apply the concepts you will have learned.
When you finish Ideal Clients 101, you will have learned what you need to know to identify your ideal clients. You will also be able to create your own buyer, or ideal client, persona that will guide your marketing and marketing-related decisions.
Instead of wasting time, effort and money on so-so leads and potentially not-so-good clients, you can attract and start to build important, sustainable relationships with your ideal clients.
Value: $97
Available only by special offer associated with with free copy of Personal Branding.
How to Attract Ideal Clients  will help you apply what you will have learned in Ideal Clients 101 and The Best Strategies for Marketing Services.
By personalizing and customizing the concepts from these programs, you can attract more the ideal clients.
And even better, these ideal clients will generate the repeat and referral business that you need to succeed in your service business
Value: $97
Available only by special offer associated with with free copy of Personal Branding.

Step 3: Generating New Business
Regardless of your marketing marketing experience, these eBooks will help you learn the fundamental strategies upon which you can build your future marketing success.
Clarifying and reframing the fundamentals, they will help any service-provider who is struggling to generate more new business.
Individually or collectively,they will help you generate that flow of new business you need, want and deserve ...in about as much time as your daily coffee breaks!
Combined value: $11.96
Available only by special offer associated with with free copy of Personal Branding.
The Best Strategies for Marketing Services, a series of 10 video lessons will help you learn what need to know about the 4 best strategies for marketing services.
As outlined in the 15 MINUTE MARKETING series, these strategies are: generating referrals, networking, contacting strangers and keeping in touch.
The accompanying worksheets will help you personalize these strategies to build upon your unique strengths.
As a result, you can generate more of the new business that you want and deserve.
Value: $197
Available only by special offer associated with with free copy of Personal Branding.
How to Achieve Better Marketing Results ... Sooner is a short, concise 10-part self-study program.  
When you finish the program, you will have learned what you need to know to achieve better marketing results sooner, not later.   
It will support the best practices for marketing services…online or offline.
Regardless of your level of marketing experience, this program can help you generate more business for your business. If you are new to marketing services, the content will help you learn the fundamentals upon which you can build your future marketing success. If you have some, or a even a lot, of experience in marketing services, the program will serve as a refresher of basic principles, allowing you to tweak or make mid-course corrections to your marketing. 
Value: $97
Available only by special offer associated with with free copy of Personal Branding.

Step 4: Continuous Improvement
Drawing upon your experience, More Business for Your Service Business this 8-session program will help you develop an in-depth understanding of the essential services marketing practices.
In effect, it will help you build upon your marketing experience to get even better at what you already do well.
Value: $97
Available only by special offer associated with with free copy of Personal Branding.
These monthly Marketing Mastermind Classes will feature an in-depth discussion of the masterful ideas of 4 leading marketing authorities.
Each 30-minute video class will address a valuable marketing concept. Accompanying worksheets and an online group will help you adapt these concepts for your own use and benefit.
Value: $384/year (12 classes)
Available only by special offer associated with with free copy of Personal Branding.

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