A La Carte Menu of Individual Services

1. Marketing Laser Coaching 
Laser coaching is all about getting to the source of a problem quickly.
Laser coaching can align your daily activities with your overall goals quickly. 
It allows you to get exactly what you need without wasting time and money.
From a marketing perspective, laser coaching quickly identifies any obstacles standing in the way of better results.
This Laser Coaching Bonus Bundle is three step process which includes:
1. Your Self-Assessment Questionnaire to you identify you marketing strengths & weaknesses.
2. A 15-Minute Laser Coaching Session to identify critical marketing issues and develop resolution strategies.
3. Two eBook-Based Self-Study Courses to help you learn what you need to know to resolve you critical marketing issues…effectively and efficiently.
2. Authentic Marketing ECourses
Authentic marketing includes business-generating techniques that are aligned with your true self, those personal values and beliefs that define who you really are.
Conventional marketing practices and strategies advocate standardized, one-size-fits-all solutions to promotion and sales.  
As effective as these approaches may be for marketing commodities and consumer products, they are not so useful for marketing services.
That’s because like success in a service business, successfully marketing our services depends upon developing and maintaining sound relationships with our clients.
And that’s exactly what authentic marketing is all about: it helps makes the shift from advertising and selling to building and maintaining relationships in order to generate more new business.
These eCourses will help you make the shift from prospecting and chasing so-so leads to attracting more ideal clients. 
And this will position you to generate more repeat and referral business for your business.

A Short Course In Authentic Marketing

This short video course will help you embrace your individuality and make your marketing more authentic. 
As well as helping you learn from past mistakes, it will help you identify those special features that distinguish you from everyone else.
Haven’t you struggled with problematic one-size-fits all marketing long enough? Isn’t it time that your marketing reflected your true authentic self?
The course will also help your customize the best strategies for marketing services to generate more of the new business that you want and deserve.
Includes added bonuses: 
  • Ideal Clients 101 (described below)
  • ​Your Personal Brand Story (described below)

Activate Your Authentic Marketing!

In the class you will learn what you need to know to jumpstart your Authentic Marketing.
As a result, you will position yourself to attract more ideal clients and generate more new business by showcasing your authentic true self.
This process of positioning yourself as authentic marketer is more of an art than a science.
This means that the class is not about providing you with a one-size-fits all operations manual, filled with standardized marketing formulas that you must learn and apply as directed.
Instead, what you will learn how to personalize the basic principles of authentic marketing so that you can generate that sustainable flow of new business that you want and deserve. 

The Best Authentic Marketing Practices

This series of 12 video lessons, will help you learn what need to know about the 4 best strategies for marketing services.
Based upon the 15 MINUTE MARKETING series of eBooks , these strategies are:
  • generating referrals: the absolute best source of new clients
  • networking: more referrals, referral sources and other supportive contacts
  • contacting strangers: connect with more potentially helpful network contacts
  • ​keeping in touch: more repeat and referral business + your window on your market
The accompanying worksheets will help you personalize these strategies to build upon your unique strengths.
Generate more of the new business that you want and deserve.
Includes added bonuses:
  • Ideal Clients 101 (described below)
  • How to Attract Ideal Clients (described below)
Try the first lesson -- free!

Attract More Ideal Clients With Authentic Marketing

Instead of prospecting for leads that might turn out to be so-so...or worse ... not-so-good clients, you can attract the ideal clients for you and your services.
If you are new to marketing, the lessons will help you build a base of ideal clients, which will serve as your foundation for future success.
This base of ideal clients will continue to generate repeat and referral business for as long as you want.
If however, you have been self-employed long enough to have established a client, the course will help you build on these successes, taking your marketing to a new level.
And if you are a marketing veteran, the course will help you identify new opportunities for improvement, leading to even better results.
Includes added bonuses:
  • More Business For Your Service Business (described below)
  • Tell Your Brand Story (described below)
Try the first lesson -- free!

How Personal Branding Generates More New Business

Instead of allowing yourself to become lost in a crowd of noisy competitors, you can distinguish yourself with your personal brand and generate more new business.
Regardless of your marketing experience, these 12 video lessons will help you create and effectively apply your own unique personal brand, aligned with your true and authentic self.
Your personal brand will showcase your best stuff.
It will help you tell your story of how you help clients, instead of applying the same old blatant exaggerations and flagrant lies so common in too much of today’s marketing communications and advertising.
There is no better way to attract your potentially ideal clients.
Includes added bonuses: 
  • A Short Course in Authentic Marketing (described above) 
  • ​Ideal Clients 101 (described below)
Try the first lesson -- free!
3. Short Video ECourses & Classes 
Ideal Clients 101 is a short, online course consisting of 3 video lessons. 
Each lesson includes appropriate workbook-type exercises to help you customize and effectively apply the concepts you will have learned.
When you finish Ideal Clients 101, you will have learned what you need to know to identify your ideal clients. You will also be able to create your own buyer, or ideal client, persona that will guide your marketing and marketing-related decisions.
Instead of wasting time, effort and money on so-so leads and potentially not-so-good clients, you can attract and start to build important, sustainable relationships with your ideal clients.  
Value: $97 
Available as bonus on purchase of Best Authentic Strategies for Marketing Services.
Also available by special order.
How to Attract Ideal Clients will help you apply what you will have learned in Ideal Clients 101 and The Best Strategies for Marketing Services
By personalizing and customizing the concepts from these programs, you can attract more ideal clients.
And even better, these ideal clients will generate the repeat and referral business that you need to succeed in your business
Value: $37
Available only as bonus on purchase of Best Authentic Strategies for Marketing Services.
4. EBooks

More Business for Your Service Business 

Drawing upon your experience, More Business for Your Service Business, an 8-session self-study program, will help you develop an in-depth understanding of the essential practices for marketing services.
In effect, it will help you build upon your marketing experience to get even better at what you already do well.
Price: $97
Available as bonus on purchase of Attract More Ideal Clients With Authentic Marketing.
Also available by special order.
Regardless of your marketing marketing experience, these eBooks will help you learn the fundamental strategies upon which you can build your future marketing success.
Clarifying and reframing the fundamentals, they will help any service-provider who is struggling to generate more new business.
Individually or collectively,they will help you generate that flow of new business you need, want and deserve ...in about as much time as your daily coffee breaks!
Combined value: $11.96
Individual copies of these book are available through Amazon.
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