Now It's Your Turn For Great Marketing
Lesson 1

Before starting this lesson, here are some some suggestions to help optimize your learning:

1.  Watch the entire lesson, without pausing the video or taking notes. This will give you an overview of what the content is all about.

2.  Review the lesson a second time, pausing for further reflection and/or note taking whenever appropriate. Feel free to take and print screen shots of any content you find useful.

3. Once you feel comfortable with the content, download and complete the workbook component of the lesson. 

You can save this download and print or reprint as many copies of these exercises as you want. Take as little or as much time as you want to complete the exercises.

This download also includes the complete Workbook Table of Contents.

4. On completion of the workbook component to your satisfaction, go to Lessons 2-10.

In terms of marketing services, the one thing to keep in mind is that referrals represent the absolute best source of new clients for most if not all service businesses.

Regardless of source, referrals offer rich benefits.

People who have been referred to us are pre-qualified leads.

In effect, referrals are also third-party recommendations and as such are believable endorsements. Potential clients tend to accept them as more objective and trustworthy than they do paid advertising and promotional material.

Given their importance in generating new clients for a service provider, referrals represent the ideal starting point for this and future courses about marketing services.

Before getting into this lesson, there is one other important thing to keep in mind.

Generating referrals is not a quick-fix solution to be applied when the flow of new business starts to slow. 

It’s an ongoing process, like eating and breathing.  Eventually it will become an automatic process that you don’t even have to think about any more.

Lessons 2-10

To learn what you need to know to generate some really great referrals, as well as more of the new business that you need, want and deserve, Order The Complete Course.

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