These strategies are all about developing and maintaining effective interpersonal relationships. The following four marketing strategies all deliver high value at no or low cost.
1. Generating Referrals
This is the absolute best source of new clients for most, if not all service businesses. In making referrals, referral sources are in effect, confirming that you are a competent and trustworthy person with whom to do business. As a result, referrals tend to be pre-qualified, open to the possibility of hiring you for the help you can provide. Unfortunately, not every one is comfortable asking for referrals. For many, asking for referrals makes them feel desperate, begging for new business.
This is the ideal strategy for increasing the number of referral sources and by extension, the number of incoming referrals. It's also perfect for sourcing the people, things and know-how you need to grow your business. From my experience, networking wastes more time and energy than any other single business activity.
3. Contacting Strangers
When you and your contacts have run out of potentially helpful contacts, it will be necessary to reach out to strangers. As is the case with asking for referrals, not everyone is comfortable with this strategy.
4. Keeping In Touch
This is the ideal strategy for nurturing and enhancing relationships with all contacts from family and friends to social media and online connections. Effectively keeping in touch can and does simulate considerable repeat and referral business.
From the marketing perspective, keeping in touch is like salt in cooking.
For best results, you need exactly the right frequency and format for keeping in touch. Too much or too little just doesn't work.
"What I like about Larry Easto is that he is highly authentic and truly cares about making a difference to his audience.
This is evident here with this course. "
Life & Business Strategist - World Class Speaker - Award Winning Author
"...Larry pointed out
the existing positives and ways to build on the good....
I wanted to let others know
that Larry is a genius!!!"
Learn & Apply The Best Marketing Strategies
As a service-provider, you are very busy. For busy people, self-paced online courses represent the perfect learning opportunity to pick up new skills and ideas. The Best Strategies for Marketing Services is a new online course that will help you uncomplicate your marketing.
In this course, you will learn what you need to know about generating more new business.
If you've heard enough and want to start generating referrals now...for FREE, you can do just that.
Click the 'FREE Quick Start' button to get started.
If however, you would like more information ... read on.
From Marketing Pain to Marketing Gain
Regardless of your experience, this course will help you replace your marketing pain with a marketing gain.
Instead of struggling to figure out how the latest innovation in marketing might (or might not) help you, you can benefit from the tried and true, best marketing practices for service-providers.
If you are new to marketing, the lessons will help you build the foundation for future success. This foundation will support virtually all relevant strategies and techniques for marketing services.
If however, you have been self-employed long enough to have achieved some solid results, the course will help you build on these successes, taking your marketing to a new level.
And if you are a marketing veteran, the course will help you identify new opportunities for improvement, leading to even better results.
The course content features:
10 Short Video Lessons (3-12 minutes each): minimal learning time ... maximum results
Self-Paced: take as little or as much time as you need ... whenever you choose
Self-Study exercises: personalize and customize the strategies for your situation
Time-Tested Strategies, Tried & True
The best strategies for marketing services are neither new. Nor are they sophisticated or complex.
These tried & true strategies have consistently generated new business for self-employed service providers.
They are the time-tested techniques that service providers apply to develop and maintain strong relationships with clients.
From experience, we know that when applied effectively, these strategies can and do generate new business
However, also from experience, we also know that not every one applies these strategies effectively.
Some people don't understand the strategies, let alone know how to apply them.
Others have become so busy, or distracted by other things that they have forgotten how to make the most of these strategies.
What is new about this course is that it's delivered online using the best, most appropriate tools for helping adults learn. Research tells us that as adults we learn in one or more of four basic ways:
Hearing new information
Seeing text and images that conveys new information
Applying new information
The online format of the course offers four inter-rated learning opportunities.
Narrated slides enables you to see and hear new information: there are no boring talking heads or pages of dense text.
The workbook helps you apply new information and customize it for your own use.
If you want to check out the course, you are welcome to do so.
The first lesson is free. Click the 'Check it Out' button.
From there, you can watch a short video introduction and the first lesson (it's about referrals and lasts about 6 minutes). You can even complete the workbook book component if you want. You may well learn enough in the free lesson to generate at least one new client.
"This course is a good reminder for those of us that have studied these strategies. It's also a great introduction for people who are just learning how to market services. It's a good course that will help you grow your business..."
John B Spence Author, Professional Speaker, Trainer.
"The first lesson is a very helpful overview of generating referrals. For people who are unsure how to generate referrals, this is a great resource for you! And for people who have experience in generating referrals, it's a great reminder of the most effective ways to generate referrals."
The Value That You Can Expect
By the time you complete this course, you will have learned what you need to know to effectively apply the best strategies for marketing your services.
You will be well positioned to generate that new business that you want and deserve.
How much new business you will generate depends upon how effectively you apply the strategies.
But keep in mind that new business is worth more than just the fees from the initial transaction.
Typically, satisfied clients return for repeat business, time and time again.
If asked, they are also happy to refer like-minded friends, acquaintances and network contacts to businesses that have helped them.
What is the average annual dollar value of the repeat and referral business that each new client generates?
...$500? ...$1000? ...$2000? ... More?
Whatever the amount you have determined, that's the dollar value you can expect from the first new client.
Obviously, the longer you maintain a sound relationship with your new client, the higher the value.
Regardless of the actual dollar amount, huge potential value can be expected from each new client generated by applying what you will have learned from this course.
The course will also generate significant non-financial benefits.
You will have improved confidence in your ability to market your services. You will enjoy the satisfaction of meeting and overcoming what had previously been a daunting challenge: generating new business.
All that you have to lose are those things well worth losing: anxiety, frustration and stress caused by having too few clients.
All things considered, including an unlimited budget, what would you be willing to pay for the benefits outlined above?
...$500? ...$1000? ...$2000? ...More?
Put those numbers aside......the price is only $197.00
A Pair Of Price Points
Before moving on, there are two important points to consider regarding this price.
Introductory Price: Save 60%
The price of $197 is an introductory special. At this point, I honestly don't know what the final price be, but it will probably be around $247. If you think you might want this course but are not sure, it would be a good idea to act sooner rather than later. Even better, the sooner you get going on this course, the sooner you will connect with those ideal clients who are waiting to hear from you.
An Investment-Not An Expense
From the CRA's perspective, the fee for this course is business expense: money spent for the purpose of generating revenue. Form your perspective, it's an investment: an investment in yourself, improving your ability to generate more new business and by extension, more revenue. Your actual ROI will depend upon how effectively you apply what you will learn in the course. All things considered, a 20X ROI over 5 years would be reasonable. Number wise, that would be $2000...but with reasonable ffort, you can probably do better than that.
“...this is great.
Good ideas and something to think about.
It all has to do with marketing and selling yourself. "
“You're dead-on with this new approach to marketing...
it will come in handy
in the near future
(and long term as well)! ”
Will Goodson, CFP®
To help you generate more new business, the course contains three more valuable features.
The first lesson will help you learn what you need to know about the sources of referrals.
If you like what you see there … which I hope you will … you can sign up for the rest of the course.
2. 100% Satisfaction Guarantee
The course also comes with a 100% satisfaction guarantee.
This means that if you are not satisfied ...which I hope will not happen … you can ask for a full refund within 90 days.
3. FREE 12-Month Subscription to Your Services Marketing Mastermind Classes
In November, I will be launching a monthly series of Services Marketing Mastermind Classes. These classes will deliver high quality educational content to help self-employed service-providers generate more new business. Each class will address a single concept of a marketing mastermind. Following an explanation of the concept, I will offer suggestions as to how you can apply and benefit from this concept. The fee for a 12-month subscription, plus upgrades is $347.
When you order the complete course,
you will also receive a FREE 12-month subscription to
your Services Marketing Mastermind Classes.
If purchased separately, the combined cost of the online course and 12-month subscription together with all upgrades would be $584.
For a limited time you can enjoy both for the purchase of the course alone $197.
In other words, your $197 purchase of this course will generate $584 worth of services.
Check out your Services Marketing Mastermind Classes, then order this course to reserve your 12-month subscription.
Uncomplicate Your Marketing, Starting Now
As you are well aware, we live and work in a fast-paced, quickly changing world.
Virtually every day there is a new development or innovation that promises something better, the latest improvement in the way we do things.
Most of us are sick and tired of improvements that promise great things, but only deliver more complications. The Best Strategies for Marketing Services offers a new opportunity for you to benefit from the tried & true approaches for generating new business. Haven't you struggled with complicated marketing long enough? Isn't it time that you enjoyed more of the new business that you want and deserve? The Best Strategies for Marketing Services can and will help you uncomplicate your marketing, starting now.
"...Referrals are one of the best ways to acquire new clients.
Lesson 1 is a fast, concise tool
that will help you grow your business now..."
Anthony Iannarino International speaker, author and sales leader