STOP Sabotaging Your Marketing!
If Potential Clients Like You …
…they might hire you.
If they don’t, they won’t.

As simple as that premise may appear, it is the foundation of successfully marketing your services. 
This is true regardless of the service that you provide … personal, professional or some combination of both.
As important as it is, in and of itself, likeability is not enough to consistently generate new business.
From experience, we have learned that likeability and authenticity work together.
To attract and retain more ideal clients, it’s important to be well respected and credible, which we gain through being honest, genuine and self-aware. These traits describe authenticity.
Marketing authentically is not only the best way to attract new clients, but the only way to develop and maintain a sustainable flow of new business.
Learn What You Need to Know
As a service-provider, you are very busy.
For busy people, self-paced online courses represent the perfect learning opportunity to pick up new skills and ideas.
A Short Course in Authentic Marketing  is a new online course that will help you stop sabotaging and handicapping  your marketing.
In this course, you will learn what you need to know about how to market your services ... authentically!
From Fake Promotion to Authentic Marketing
Regardless of your experience, this short course will help you replace fake promotion with authentic marketing.
Instead of struggling to match or exceed the exaggerated benefits and outright lies of the competition, it's better to stand out from the crowd by showcasing your true self.
If you are new to marketing, the lessons will help you build the foundation for future success. This foundation will support virtually all relevant strategies and techniques for marketing services.
If however, you have been self-employed long enough to have achieved some solid results, the course will help you build on these successes.
And if you are a marketing veteran, the course will help you identify new opportunities for improvement.

Marketing Aligned With Your Authentic True Self

In a nutshell, this course will help you make your marketing authentic.
It is not is not about reaching completion.
Nor is it about achieving perfection.
It’s about planting seeds and shifting your mindset towards aligning your marketing with your authentic true self.
This means that by marketing authentically, you will distinguish yourself in your marketplace ... and also stand out from the competition.
And a result, your distinctiveness will help attract more ideal clients, the kinds for people whom you love to serve … and are really good at satisfying.
You may not feel distinctive right now and that’s OK.
The course will help you work with what you have and move to towards what you want.
You can’t change the past so be careful not to dwell there or attach to expectations based on the past.
Just imagine the outcome … you as an attractive, distinctive service professional attracting all of the ideal clients that you want … and can manage.

Build Upon Your Marketing Experience

Obviously, your marketing experience, both past and present, represents the best starting point for this process.
As in life itself as well as business, marketing has so many uncertainties and variables that mistakes are inevitable. Fortunately, there are many things you can learn from making mistakes.
By reframing marketing mistakes as learning opportunities, you can convert something bad into something good.
This course will help you identify how past marketing blunders and miscues might have been different or better.
This will help you learn from your experience and also how to apply what you have learned to future marketing.
First, with increased awareness of past marketing problems, you are unlikely to repeat them again.
Second, you can learn from your experience and apply what you have learned and market your services more effectively.
Finally, when your experience is combined with the best strategies for marketing services, which is addressed in the bonus course Ideal Clients 101, your marketing will be even more authentic. 
How can it not be authentic when it includes your own experience-based know-how?

Identify Your Micro-Motives

Your micro-motives are composed of strong and abiding feelings rooted deep within your unconscious self. They include subtle preferences, frank desires, and private longings.
Identifying your micro-motives will help you make the marketing choices that best reflect your true self.
Remember that it is its alignment with your true self that makes your marketing authentic.
The workbook component will guide you through the process of identifying your micro-motives.
These micro-motives form the basis of your Personal Brand, which is also  an integral component of the course.
And once you have identified your micro-motives, you can make the best marketing choices … choosing and applying those strategies that are right for you, all based upon your Personal Brand.

Your Personal Brand

Not only does your personal brand distinguish you from everyone else in your market, it reflects your micro-motives and indeed, you true self.
This course will help you learn:
  • How to create your personal branding statement
  • How to make your personal branding statement more authentic
  • How to create your story of how you help clients
On completion of this course, you will know how to leverage your personal brand so that it helps clients understand what distinguishes you in a crowded marketplace … and what’s in this distinctiveness for them.
Once developed to your satisfaction, your Personal Brand will play an important role in applying the best marketing strategies for attracting ideal clients.
The bonus video class, How to Attract Ideal Clients will help you learn and apply what you need to know about identifying and attracting the kinds of clients.
The course content features:
  • 5 Short Video Lessons (about 4-6 minutes each) :  minimal learning time ... maximum results
  • Self-Paced: take as little or as much time as you need ... whenever you choose
  • Self-Study Exercises: personalize and customize the strategies for your situation.
All things considered, this short course will help you learn what you need to know to make your marketing more authentic ... in as little time, with as much flexibility as possible.
Time-Tested Strategies, Tried & True
The best authentic marketing strategies are not new. Nor are they sophisticated or complex.
They are the time-tested techniques that we have always used to connect with like-minded people and make friends.
These are the people with whom you can talk anything and everything with. They are the friends you can trust to be there for you whenever you need them, and they will go the extra mile for you.
These techniques include connecting authentically and being your true self.
From experience, we know that when applied effectively, these same techniques can and do attract and retain ideal clients.
What is new about this course is that it's delivered online using the best, most appropriate tools for helping adults learn.
Research tells us that as adults we learn in one or more of four basic ways:
  • Hearing new information
  •  Seeing text and images that conveys new information
  •  Applying new information
The online format of the course offers four inter-rated learning opportunities.
Narrated slides enables you to see and hear new information: there are no boring talking heads or pages of dense text.
The workbook helps you apply new information and customize it for your own use.
If you want to check out the course, you are welcome to do so. 

Non-Financial Benefits

The course will also generate significant non-financial benefits.
You will have improved confidence in your ability to market your services.
You will enjoy the satisfaction of overcoming what had previously been a daunting challenge: generating new business.
All that you have to lose are those things well worth losing: anxiety, frustration and stress caused by having too few clients.

An Investment-Not An Expense

The fee for this course is a deductable business expense: money spent for the purpose of generating revenue.
However, from your perspective, it's an investment: an investment in yourself, improving your ability to generate  more new business and by extension, more revenue.
Your actual ROI will depend upon how effectively you apply what you will learn in the course.
All things considered, a 20X ROI over 5 years would be reasonable.
Number wise, that would be $2000...but with reasonable effort, you can probably do better than that.

 Added Value

To help you generate more new business, the course contains three more valuable features.

      1. 100% Satisfaction Guarantee

      The course comes with a 100% satisfaction guarantee.

      If you are not satisfied you can ask for a full refund within 90 days.

      This means that there is virtually no financial risk to trying  out this course.

      2. FREE Video Course: Ideal Clients 101

      This short 3-lesson video course will help you learn what you need to know to identify your ideal clients.

      These are the clients that you love to serve ... and are really good at satisfying.  In effect, your ideal clients are those clients who align with your Personal Brand.

      The regular fee for this course is $37.

      3. FREE Video Class: Tell Your Personal Brand Story 

      This 5-lesson video course will help you learn what you need to know about telling your personal brand story. 

      This will help potentially ideal clients understand how you can help them, which in turn, will attract more ideal clients and generate more new business.

       The regular fee for this class is $97.

      Great ($281) Value @ Low Cost

      If purchased separately, the combined cost of A Short  Authentic Marketing Course, plus Ideal Clients 101 and Tell Your Brand Story would be $281.
      In other words, your investment of $147 in A Short Authentic Marketing Course will deliver $281 worth of marketing training.
      That's an immediate ROI of about 191%...which doesn't consider the value of the new business that you will generate from  what you learn in these video marketing lessons.

       Canadian Business, Eh?

      The default common currency for this offer is USD.
      If you run a Canadian business which is subject to GST/HST, you may pay in Canadian Dollars.
      By paying in Canadian Dollars, you qualify for a GST/HST refund by way of an ITC on your GST/HST return.
      To exercise this option, click the red button below.

       Authenticate Your Marketing,  Starting Now

      We live and work in a fast-paced, quickly changing world.
      Virtually every day there is a new development or innovation that promises something better, the latest improvement in the way we do things.
      Most of us are sick and tired of improvements that promise great things, but only deliver more complications.
      A Short Authentic Marketing Course offers a new opportunity for you to benefit from the tried & true approaches for generating new business.
      Isn't it time that you enjoyed more of the new business that you want and deserve?
      To order and download the course immediately, click the blue Yes! Authentic Marketing, Please button.
      If your business is in Canada, please click the red Canadian Businesses Only button.
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