For many people, going with the flow and fitting in with the crowd represents the safest, best approach to living their lives.
Certainly, there is no better way to ensure anonymity and avoid drawing attention to oneself.
If you want to remain invisible and out of sight, there is no better way to achieve this result than by allowing yourself to become lost in a crowd.
If however, you want to sell personal or professional services, allowing yourself to become lost in a crowd will be the kiss of death for your business.
As self-employed service providers, we need clients who need our help.
If we become lost in a crowded marketplace, how will potentially ideal clients know that we can help them?
How will potentially helpful referral sources know how we can help their network contacts?
To succeed in own service businesses, we simply cannot allow ourselves to become lost in crowd.
Once lost in a crowd, client-friendly skills, talents and experience will remain unknown, ignored and unsold.