Generating new business is not an on-again off-practice, important only when cash flow starts to slow.
Generating new business as an ongoing process.
This process starts with offering services that clients need and/or want.
It’s impossible to sell to everyone on earth, so it's essential to focus to a smaller more manageable market.
This means identifying a niche market and ideal clients who are right for you and your service.
You may well deliver the greatest service ever … but if potentially ideal clients don’t know about you let alone how you can help them, how can they hire you?
With a clear focus on your ideal clients, you are well positioned to go about attracting and satisfying the people who need, want and are prepared to pay for your service.
Satisfied clients can, do and will generate a steady flow of repeat and referral business … and therein lies the secret to your sustainable flow of new business.
Building and maintaining a solid base of satisfied clients will position you to enjoy that sustainable flow of new business that you want and deserve.