You:

  • Provide services that are aligned with your personal values and beliefs.
  • Serve clients authentically in a manner that is mutually beneficial and satisfying.
  • Prefer those clients whom you are really good at serving and satisfying.  
  • ​Want and deserve more ideal clients.
  • ​Are unique: no one else serves and satisfies clients the way you do.
  • ​Recognize and value the important role that relationships play in serving and satisfying clients.
  • ​Deserve a sustainable flow of new business.
How to Create 

Your Sustainable Flow of New Business
Why do people dig wells?
Because they need water.
Without a well or other source of clean drinking water, our continued well-being, indeed our very existence, is seriously jeopardized.
This same principle applies equally to running a service business.
Too many service professionals people neglect to build a sustainable flow of new business ... then wonder why they have no cash flow. 
That’s like not digging a well or setting up a water supply and trying to figure out why you are so thirsty.
You can’t expect new clients to just come to you, right out of the blue. You have to start things.
There are plenty of potential clients out there who need the kind of help that only you can deliver … so let’s figure out a way to help them find and hire you.
Let’s also build a sustainable flow of new business pipeline and your cash flow will never dry up. 

An Ongoing Process

Generating new business is not an on-again off-practice, important only when cash flow starts to slow.
Generating new business as an ongoing process.
This process starts with offering services that clients need and/or want.
It’s impossible to sell to everyone on earth, so it's essential to focus to a smaller more manageable market. 
This means identifying a niche market and ideal clients who are right for you and your service.
You may well deliver the greatest service ever … but if potentially ideal clients don’t know about you let alone how you can help them, how can they hire you?
With a clear focus on your ideal clients, you are well positioned to go about attracting and satisfying the people who need, want and are prepared to pay for your service.
Satisfied clients can, do and will generate a steady flow of repeat and referral business … and therein lies the secret to your sustainable flow of new business.
Building and maintaining a solid base of satisfied clients will position you to enjoy that sustainable flow of new business that you want and deserve.

Developing Your Sustainable Flow of New Business 

Not surprisingly, developing your sustainable flow of new business is not an on-again, off-practice.
Like the process of generating new business, it includes all those actions that you undertake continuously, on an ongoing basis.
Ideally, generating new business will become part of the way you do things, just as comfortably, naturally and authentically as you serve and satisfy clients.
And that is exactly why we developed our Authentic Marketing Classes: to help you develop and maintain your sustainable flow of new business … authentically.

Authentic Marketing Classes 

Marketing your personal or professional services is not the same as marketing tangible products, whether mass produced or one-of-a-kind.
Instead of rehashing accepted theories for marketing consumer goods, our authentic marketing classes address the unique needs of marketing your specialized services.
As a result, you will learn how to focus your business-generating activities on how your service actually helps clients … not what third-party marketing experts think consumers want.

Class Coordination

"As a life-long learner, I enjoy sharing lesson learned as much as much as I love learning new ideas and concepts. And what makes this experience even better is to collaborate with like- minded people, helping them share their wisdom and knowledge.
"I am grateful for the opportunity to share some of my life experience, combined with the know-how of others, in these classes.
"Our purpose in presenting these classes is to help you learn the fundamentals of marketing professional services … as well as key elements of personal development.
"In combination, these fundamentals  and key elements will help you align your marketing with your true, authentic … and best self. "

Larry Easto
Best-Selling Author/Marketing Coach

Guest Presenters

Each Authentic Marketing class will be prepared and presented by an experienced service professional.
Not only are these presenters experts in their fields, they also continue to meet and overcome, the twin challenges of attracting ideal clients and serving actual clients.
With different areas of individual expertise, in combination the presenters offer a broader range of shareable lessons learned than a single guru or authority.

Short Video Lessons & Workbook

Instead of simply dumping information, our presenters will share the best and most relevant of their experience in short video lessons of six minutes or less. 
These lessons will be released daily over five consecutive days.
Each lesson focuses on a few key concepts that will help you generate a sustainable flow of new business. 
You can listen to these lessons as many times as you need to fully understand the key points.
After each video lesson you can download a summary of the key points, which will enhance your understanding of the new concepts.
Along with the summary, you will also receive a series of exercises to help you apply what you will have learned in the lessons. 
Since you control the timing of when you want to watch the video lessons, you can take as much time as you want and need to complete the exercises to your satisfaction.

Online Community

Even though you will probably be watching the video lessons and working on the exercises alone, we don’t want you to do these things isolated and on your own.
An online community of like-minded participants will be an invaluable resource.
But instead of setting this resource up for you and other participants, we would like to support you and others like you in setting up your own online community.
Once you have completed the first lesson of the first class, you can start to think of what kind of online group would be best for you.
As soon as we start to see some kind of consensus evolve, we will start developing your online support group … with your help and others like you.

Evergreen Class Content

All class content is evergreen. This means that it won’t go out of date.
The content revolves around topics that will always be relevant to your ability to generate more new business, regardless of the current news cycle or season.
This means that you can revisit and review the videos lessons and your workbook as often as you like next month, next year or even five years from now.
The key concepts will help you maintain that sustainable flow of new business that you want and deserve.

 Authentic Marketing Core Classes 

These classes will help you learn and apply the key concepts that represent the core or fundamental principles of Authentic Marketing.
In and of themselves, they will help you develop your own sustainable flow of new business.
This means that once you have completed all six classes, you will be well on your way to attracting more of the ideal clients you want and deserve.

Authentic Marketing Attracts More Ideal Clients

Supported by your true and authentic self, Authentic Marketing showcases your best stuff: how you help clients.
Instead of acting like a prospector searching for new leads, good, bad or indifferent, you are magnet that attracting clients who need your help.
And that’s a whole lot more effective and enjoyable than going after leads that might become more problematic clients than helpful resources.
In this class you will learn how to align your marketing with your personal values and beliefs. 
You will also learn how to apply the best strategies for marketing services … authentically and effectively.
Larry Easto
Presenter
This class is an updated version of A Short Course in Authentic Marketing.
To learn more about this class, click here.

Activate Your Authentic Marketing!

In the class you will learn what you need to know to jumpstart your Authentic Marketing.
As a result, you will position yourself to attract more ideal clients and generate more new business by showcasing your authentic true self.
This process of positioning yourself as authentic marketer is more of an art than a science.
This means that the class is not about providing you with a one-size-fits all operations manual, filled with standardized marketing formulas that you must learn and apply as directed.
Instead, what you will learn how to personalize the basic principles of authentic marketing so that you can generate that sustainable flow of new business that you want and deserve.

Larry Easto
Presenter
To learn more about this class, click here.

Live Without Limitations

In order to live without limitations, we need enough power to escape old habits. We need to generate enough confidence to climb the mountain that leads to our goals with sufficient courage to generate the necessary escape velocity to overcome our old habits.
And that’s how Live Without Limitations can help you replace restrictive behaviors and practices with more productive ways of getting things done.
This class will also help you make your marketing more authentic, which in turn will help you make more money and also better use of your time.
By way of bonus, it includes Dan’s book Live the Life of Your Dreams as well his Focused Productivity Planner.
 Dan LeFave
Presenter
To learn more about this class, click here.

How to Attract More Ideal Clients

Ideal clients are those people who need the kind of help that that your services deliver.
They are also ready, willing and able to pay for this help.
From your perspective, these are the kinds of clients you love to serve and are really good at satisfying. 
 And if that’s not good enough, they also generate lots of repeat and referral business—the foundation of a sustainable flow of new business.
In this class, you will learn how to identify your ideal clients … and attract more of them.
 Larry Easto
Presenter
This class is an updated version of 

How to Successfully Build Your Brand

One of the biggest challenges that service professionals face in generating new business is distinguishing themselves from similar service-providers.
Your personal brand will distinguish you and your services from all others, helping you stand out in a crowded noisy marketplace.
In this class you will learn how to distinguish yourself from the competition. You will also learn how to help potential clients understand and appreciate how your distinctiveness helps them.
Larry Easto
Presenter
This class is an updated version of 

Strong, Lasting Relationships Generate The Most New Business

Regardless of product or service, success in business depends upon trusting relationships.
In the case of branded commodities, it is the consumers’ relationship with the brand that drives the success.
For your service business, it is your personal relationship with clients that lead to your success.
In this class, you will learn how to develop and maintain inter-personal relationships that will help generate your sustainable flow of new business.
 Berta Medina
Presenter
This class will be available in the Spring of 2021.

Authentic Marketing Pro Classes 

Our Pro Level classes build upon what you learned in the core classes.
For example, our first Pro Level series of classes about telling your story in spoken and written formats.
Rich Bontrager will present classes in telling your story in live and online speeches and online events.
Other classes will address content marketing, writing a book and telling your story though social media.
Another planned series will help with your personal development, a process that starts with the second lesson in the Authentic Marketing class.
What other topics will help you get from where you are to where you want be?
Let us know: … we can create a Pro Level class for you and people like you.

More Than Just Making More Money 

Certainly your sustainable flow of new business will generate more money for your business.
But you can start that flow sooner, rather than later.
The first core class will help you learn how to apply the best strategies for generating more business. Depending upon how effectively you apply these strategies, you can expect to generate at least one new client.
What is the lifetime value of a single new client? …$1,000? $2,000? $5,000? More? In case you are not familiar with the concept of lifetime value, you will learn all about it in Lesson 4 of the class How To Attract More Ideal Clients.
The Authentic Marketing classes will give you the tools you need to create a flow of new business. 
How much more money you will make as from the flow of new business is entirely up to you and how effectively you apply these tools.
These classes will also help you:
  • Save money: If you were to pay someone to do you will learn to do for yourself, it would cost many thousands of dollars. Hiring a consultant or coach to help you generate more new business, you can learn to do it yourself for a whole lot less.
  • Save time: By signing up for the classes, you will eliminate the research time required to find, evaluate and select appropriate resources to help you generate more new business. And once you start the classes, you can take as little time as you need to learn and apply key concepts.
  • Reduce Stress:Invariably saving time also reduces stress. Running a business is stressful enough in these challenging times. Who need the added stress of trying to generate more new business?
Generating more new business is more than just making more money: it also means that you are offering more help to more people.
If your life purpose (Lesson 3 Activate Your Authentic Marketing) includes helping others or otherwise making a difference, generating more new business includes living your purpose.
Each class will help you better align whatever you do to generate more new business with your true and authentic self.
This increased alignment will help make your marketing more authentic, which in turn will help you attract more ideal clients. It will also lead to your living your why: doing what you love doing, working with your ideal clients and making oodles of money doing it.
Earning a livelihood just doesn’t get better than that.

So Much Value

If purchased separately, each core class will cost $147 or more.
If you subscribe to all six classes, the price is $97/class.
And if you prepay for all six classes, the price is reduced further, to about $81/class.
By way of added bonus, when you subscribe to all six classes, your subscription will include access the 12-lesson video course The Best Authentic Marketing Practices, the normal price of which is $197.

$1,061 In Value For Only $485

The bottom line on value is that when you subscribe to six core classes, you will receive $1,061 in value, for which you can pay as little as $485.
What’s the dollar value of the non-financial benefits of the classes? … priceless.

Now It's Your Turn

Haven’t you struggled with marketing long enough?
Isn’t it time that you enjoyed that sustainable flow of new business that you want and deserve?
If you answered yes to either both questions, now is the right time for you to generate that new business that you want and deserve. 
Simply choose your option.
If you choose Pay As You Go, your credit card will be charged $97 per month for the next six months.
And if you choose the Prepaid Subscription option, your credit card will be charged $485 as a one-time fee. And you will also save $97 over the Pay As You Go option. 
That’s like getting one class free … and free feels good.
Once your order has been completed, you will have immediate access to the first class …even if it’s 1:47 AM.

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